As principal partner for Hull KR, Connexin chose to maximise the opportunity of the team reaching the Challenge Cup final in 2023 with the creation of a socially focused fan engagement campaign.

This resulted in utilising former boxer and local hero Luke Campbell by trying his hand at Rugby, while we also implemented a content strategy around the final - gathering content throughout the day of the final, with our team travelling on supporter buses on the way to Wembley to document their special day.

This strategy also saw the brand increase its following across various social channels, engaging their local customer based and being able to speak to more potential customers about their services.