As part of our project delivery with Connexin, we won a brief to help the brand launch their naming rights to an arena in Hull.

Responding to the brief, to maximise the launch of Connexin Live and the inaugural event, Sean Paul, we created a detailed, integrated promotional plan with activations across PR, content and communications.

Our delivery received extensive media coverage, reaching over 1 million views. This included 31 pieces of coverage from 25 outlets, two radio interviews, and 300,000+ views on Connexin's social media.

Additionally, through flip's influencer marketing strategy we reached over 217,000 new audience views on social media.

DELIVERY

Media relations & PR

Content

Communications

Social media management

Event organisation

Influencer marketing