We were the retained PR and social agency for Kukri Sports in 2022 working on their leading brand partnerships to ensure they generated a ROI. This included devising campaign launches with their key rights holders including Commonwealth Games, England, Ulster Rugby and Yorkshire County Cricket Club.

Our work with Kukri was focused on ensuring the brand reputation was enhanced around their key news announcements and working with the rights holders players and assets.

One of the highlights of this was the creation of Ulster Rugby’s European Jersey. We commissioned a local artist to depict player John Cooney wearing the new kit, before turning the video of the artist drawing in to a piece of high end piece of video content. The kit reveal amassed over 151k views across social media platforms, which in turn increased the brand’s digital engagement and following.

Other highlights included working with relevant micro influencers in the sport and entertainment space to help bring to life the brand’s partnership with Commonwealth Games England.

The

DELIVERY

PR

Storytelling

Brand activation

Partnership management

Content

Social media