Asked to step in at short notice as Oktagon MMA’s communications agency ahead of their first UK event in Nov 2023, we were tasked with creating a PR campaign to help create hype, secure media coverage and engagement around Oktagon and their key target audiences.

With just 5 weeks until the event night, we had a very short amount of time to make an impact. In that time we;

• Secured over 25 fighter interviews with a media reach of 22.7 million

• Brought the brand to new audiences by creating topical cross over media opportunities with Wrexham FC and the Manchester United Womens Team

• Created high value cross-sport promotional opportunities to reach target audiences

• Managed a varying range of high-value influencers resulting in 1.4m views of collaborative reels

• Helped to provide structure and process to the client, by implementing planning and reporting documents, liaising with other agencies

All with the ultimate aim to increase awareness of ticket availability and drive traffic to Oktagon’s channels.

DELIVERY

Media relations
PR
Influencer marketing
Media partnerships
Social media
Videography & Photography